Using business architecture to become a strategic partner

Businesswoman writing a flow chartPost by Mick Adams and Peter Haviland

CIOs in many organizations are being left out of a growing number of IT investment discussions. Given the ease with which business leaders can sign up for digital tools, the IT function risks being relegated to a reactive integrator. But this situation can be turned around, and business architecture can provide a means for doing so.

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Steps to setting up a digital workplace

Keith StrierKeith Strier of EY’s Innovation & Digital Enterprise Strategy practice about how CIOs can set up a digital workplace.

Since the introduction of the electric telegraph in 1838, technology has been continuously reinventing communications and commerce. And this, in turn, has fueled the evolution in how, where and when we work.

In fact, the timeline of workplace technology is the story of work itself. In the pre-digital era, technology was functional. Like a duffle bag, it served a purpose — it carried your stuff.

Today, technology still carries your stuff — never more so, in fact. But it’s also cool, more like today’s high-end luggage. Still functional, but also well built from the best material, it’s reliable and rugged, even something to show off.

Processing an invoice is not more glamorous because it’s done on an iPhone rather than a PC tower with a green screen. But it is probably more convenient, more productive and a better work experience. Unfortunately, most of the workforce lug around laptops loaded with enterprise systems coded before we appreciated that duffle bags weren’t the only option. Time to trade up.

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How to make an ally of your CMO

High angle of businesspeople shaking handsThere’s an old saying in marketing: everyone knows they’re wasting half their investment – but no one knows which half. In a digital world, however, there is no getting away with that. Almost everything that marketing does is driven by data, and the impact of all its efforts is instantly measurable.

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Rethinking your business model for a data-driven world

Dirk WollschlaegerDirk Wollschlaeger, IBM General Manager Global Automotive Industry, about how data could transform the automotive industry.

Data has already transformed the business models of several industries, and the car industry is next. It’s a widely known fact that far fewer “millenials” (those born between the early 1980s to the early 2000s) are interested in owning a car compared with previous generations. Between 2007 and 2011, for example, the number of cars sold to people aged 18–34 in the US fell by almost a third.

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