Rethinking your business model for a data-driven world

Dirk WollschlaegerDirk Wollschlaeger, IBM General Manager Global Automotive Industry, about how data could transform the automotive industry.

Data has already transformed the business models of several industries, and the car industry is next. It’s a widely known fact that far fewer “millenials” (those born between the early 1980s to the early 2000s) are interested in owning a car compared with previous generations. Between 2007 and 2011, for example, the number of cars sold to people aged 18–34 in the US fell by almost a third.

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Toward a mature data operation

SaplingWith analytics technology in its infancy, few organizations have worked out how to exploit the potential of big data to maximum effect. Continued self-assessment is the key to data maturity, and those enterprises closest to this goal are those with the confidence to appraise their progress regularly and honestly.

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