By Manoj Jha, Director, Advisory Services, EY, India. India has been quick to embrace digital technology and is one of the top three countries in the world in terms of its internet usage.
By Martyn Whistler, Associate Director, Knowledge, Ernst & Young LLP. Very often these days, we hear people expressing fear about how artificial intelligence (AI) will take over the world and rule humanity – or at least business life. Most of these conversations validate my own fears: that our own understanding of AI – both soft … More Turning to artificial intelligence for competitive differentiation
By Stephan Salmann, Partner, Advisory, Ernst & Young GmbH Wirtschaftsprüfungsgesellschaft. Thanks to the internet, today’s consumers are on an equal footing with every company and organization. They do not hesitate to turn to social media to voice their opinions about issues on which they feel strongly — be it positive or negative. While many companies embrace … More Fighting the flame war: what to do when social media is up in arms against your brand